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Build a Compelling Unique Value Proposition

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Summary

Price
£24.99 inc VAT
Study method
Online, On Demand What's this?
Duration
0.6 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

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Overview

Learn how to identify elements of your business that communicate a compelling, and unique, value proposition to your customers.

Curriculum

3
sections
16
lectures
0h 39m
total

    • 6: Understand Your Competitor's Unique Value Proposition 03:23
    • 7: Streaming Services Example 01:53
    • 8: The Value Proposition Framework 00:46
    • 9: Step 1 - Brainstorming 06:59
    • 10: Step 2 - Create a Value Proposition List 01:09
    • 11: Step 3 - Determine Uniqueness 02:49
    • 12: Step 4 - Prioritize Top Value Propositions 01:40
    • 13: Step 5 - Tell a Story 04:01
    • 14: Common Mistakes 01:21

    • 15: Workshop - Build Your Unique Value Proposition 03:40
    • 16: Build a Compelling Unique Value Proposition 02:00

Course media

Description

How and why customers perceive the unique value of your product or service is something integrated into all aspects of your customer communication—from your website to marketing and social media to packaging. This lesson explains how that works by looking at a few top brands and how they communicate their unique value propositions.

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Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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Similar subjects: Entrepreneurship, Business
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